Christie’s, the once venerable auction house, sold the bikini Ursula Andress wore in the movie Dr No for £41,000. That sale might never have gone ahead had the actress not found the item lurking in her loft.

The message is clear: where there is Bond, there is brass.

First editions of Ian Fleming’s original James Bond story, Casino Royale, are now worth about £12,000. That’s a healthy sum, and represents a nice profit for those who paid around £400 for the same edition in the mid-1980s.

You might not have the books collecting dust in the attic, but you could well have one of the Corgi model cars based on the film Her Majesty’s Secret Service. A complete set of 21 cars will earn you big bucks, but even one could fetch a couple of hundred pounds at auction.

Indeed, a 13000 Volkswagen Beetle, sealed and untouched in its original Corgi packaging, made £1,000 on the internet auction site eBay.

But the new stuff can be every bit as desirable as the old. We’re not just talking about the Aston Martin driven by Bond in Goldeneye (which went for £158,000), but the little things.

And these items are what you should be looking out for. Bond is big, and anything linked to him can command a price.

eBay recently oversaw the sale of a poster from the film current Bond movie, Die Another Day. It had been signed by Pierce Brosnan, Halle Berry and Michael Madsen. It sold for £167 - before the movie had even been released.

If you work in a cinema, a video shop or anywhere where Bond memorabilia exists, the message is to collect what you can. Even mint-condition posters – unsigned – can fetch around £100.

The lucky few will get your hands on Bond’s watch or the gun he used in his latest film. The even more fortunate will snag Halle Berry’s bikini, itself a tribute to the one worn by the now wealthy Andress.

Bond is big – it’s time to cash in.

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