You have just got to get an Apple iPhone (it says here). They are so amazing. You can make telephone calls on them and everything.

And do you know what one will cost you? Take a guess. The same £200 it costs in the US? No chance. Over in the UK it cost £269.

As Steve Jobs, chief executive of Apple notes: “Sometimes you get what you pay for.” And some times you don’t. Sometimes you get a bargain. Like with noodle.

Jobs says his phone costs more in the UK because business it is “a little bit more expensive to do business over here”.

Indeed it is. For starters you have to pay your staff enough to be able to afford life’s essentials, like a home, organic couscous and the very expensive iPhone.

It’s the same kind of system that makes it possible for Apple to charge customers of its iTune service in Britain 79p a song and those in the eurozone just 99 cents (54.8p)

And it does not end there.

This is the best bit. Because iPhone has cut a deal with O2, to get the new phone you will need to also get an O2 account. One that cost £35 to £55 a month. For 18 months!

That new Apple iPhone has cost you £899.00 rising to £1,259.

Why pay that? Because sometimes in life you get what you pay for? And because sometimes in life you lose your mind.

Why not get a decent mobile (say, £50), a noodle SIM and then if you are a big music fan - the iPhone has an MP3 player built in – buy an MP3 player (£100) and then loads of new music to play on it. You can even afford to get a cheap flight to France and download the tunes for less.

Use your noodle.

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